Learn more about Unlabel at http://books.simonandschuster.com/Unlabel/Marc-Ecko/9781451685305?mcd=vd_youtube_book Mark Ecko, found of the billion-dollar fashion and media empire Ecko Unltd, steps out from behind the rhino to reveal a visionary formula for building an authentic brand engineered for success.

You are a brand. "Whether you know it or not. Whether you like it or not. A brand is not skin-deep... A brand has a heartbeat."

In his new book, Unlabel: Selling You Without Selling Out, Marc Eckō stresses the importance of authentic personal branding, which can foster creative and commercial growth.

Talking to Hip-Hop Wired, Eckō shared the secret of his success "I think ultimately, the that reason I succeeded, or have been successful, is that I understand that success is just the hangover of failure."

HT: @ktmarston at Dyme Branding